'Do things that make you smile'

Ask Erling Haaland for a bit of life advice and he is quick to answer. With a grin. From scoring goals to messing around on social media, the Manchester City striker lives life with a smile on his face and for good reason. No one in the modern era has ever scored so much, so quickly. Here he explains his art to Graham Hunter

PHOTOGRAPHY Alex Pantling

Cover Stories
Erling Haaland’s job is infamously the trickiest, most elusive and most quixotic in the history of football. Not the most exposed: that’s goalkeepers and managers. Not the most en vogue: that’s currently the technically elegant, match-organising midfielder. His job is scoring not only prolifically but goals under pressure, goals when your team is suffering, goals to win trophies. Goals where your touch is velvet, goals where your touch is vulgar. Off the post, off your instep, off a defender, off your forehead – off the scale.

Treble-winner Samuel Eto’o (Barça and Inter) used to say: “Goals are like rats … you chase them and they’ll simply disappear, like rats up a drainpipe.” Generations of attackers in post-match interviews would traditionally declare: “I just stuck out my leg and, luckily, it went in!” Almost no one dared analyse the art. Either because of superstition – “talk about goalscoring and the knack will vanish” – or perhaps to avoid the industrial espionage of defenders and keepers getting advance information and putting a goalscoring hoodoo on you. Whatever.

Even those all-time goal geniuses, Lionel Messi and Cristiano Ronaldo, perpetually avoid talking about ‘how’. You could compare it to the Magic Circle whose Latin motto is: indocilis privata loqui – not appropriate to disclose secrets. Member magicians promise not to disclose secrets other than to bona fide students of the ancient art. Well, Haaland possesses this magic. He’s prodigious – currently scoring at a rate greater than anyone in living memory.

Nevertheless, what you’re about to read is the Norwegian’s personal X-ray of what he does, how he does it, what he thrives on, what inspires him – the most clinical and detailed exposition of the goalscoring art that I can remember. During the World Cup, Norway steamrollering their way to an all-time high, football fans watched him doing all the things he’ll now examine for the readers of Champions Journal.

Our chat takes place on a warm, cloudy day on the western side of Manchester – before the Norwegian, who’s happy, radiating confidence and good humour, trains for City. But sufficiently early that we’ve agreed he’ll chat for at least an hour. He’ll talk about movement, timing, happiness, smiling, negativity, physical battles, psychological advantages, scruffy finishes, identity, motivation. Traditionalists will love the first subject – and his attitude. I remind him how many defenders admit trying not to bully Didier Drogba because of the following logic: “If he was calm you at least had a chance of not being monstered physically – but if you enraged him ... look out!”

Haaland loves the theme. Off we go. “Football’s really physical now and getting more so by the day. Engaging physically with your marker depends hugely on who you’re playing and the situation. I like a physical battle – it’s a great thing! But there’s no single correct answer. When I was young, it was amazing watching Drogba against Nemanja Vidić or Rio Ferdinand. Physical contests are good: I want to give that to the spectators. As long as things don’t go too far.”

He warms to his subject. From strength we move to psychology and stealth. Haaland points out: “It’s not just physicality: there are mental and tactical edges to be gained. It’s about staying sharp – you never know what the next minute is going to bring. No matter what happens, stay focused. I love playing on the blind side, making my defender feel uncomfortable.

“He can’t know exactly where you are because he hasn’t got his eyes on you all the time. Be on the blind side and when he looks away, that’s when you have to attack! The defender’s looking around, he looks at you, then there’s an instant where he doesn’t look at you. Attack right then and you have a second on him. Normally, with a second on someone, I’m fast enough and have good enough timing to get to the ball first.”

There’s no avoiding the fact that Haaland’s job is predatorial. Survival of the fittest. Mentally and physically. Feed on the weak. Or, at least, on weaknesses. We’ve all seen nature’s predators in action: they hear, see or smell something which the herd don’t. Ears prick, nostrils flare and something primeval takes over. When do those instincts kick in for him?

“You must be in the moment. Often I don’t touch the ball a lot, which is when it’s even more important to focus and not to think simply about getting touches but to think of doing your job. If an attacking transition is about to start, the first thing is looking around at the defenders, then at my team-mates. Then I look at the space. Immediately, I take a decision on where to try to get the ball to a position where I can score. You need the right timing, you need to prepare well: where the centre-backs are, whether or not they’ll push higher, whether they’ll drop. I don’t like being caught offside.”

“It’s better to be half a metre onside than in line because small things, like a shoulder, can affect a decision. Better to be a little bit onside than right on the edge. So, know your team-mates: when they pass the ball, whether they’ll take another touch. Then you won’t drift offside because you’ll time the run for your team-mates to put the ball in the space. You need the perfect relationship. This is not easy – in fact it’s difficult. When a midfielder or winger has the ball, I need to get inside his head and envisage what he’s going to do – also difficult. Sometimes I know … sometimes I have no idea so I just have to guess.

“The best thing is when you’re right inside the winger’s head, certain of what he’s going to do. He puts the ball exactly where you wanted and you put the ball in the back of the net. Perfect! But peripheral vision is crucial. Preparation before action meaning it’s more likely you’ll execute in the best way. Okay, sometimes you don’t have time to prepare because, luckily, the ball drops straight down in front of you. What then? Should you take time and think what to do? No. Just follow your instinct and shoot exactly where you reckon it’ll go in the back of the net.”

Okay, okay, Erling. Slow down. This is the multi-million dollar subject. That cruel milli-metrical, milli-second difference which separates the good from the group and the all-time greats from the merely very good. Finishing. Turning all the preparation, the gym-work, the video analysis, the bruising, the brains and the bursts of speed into golden moments. I’m talking to the right man: before this new season Haaland had 57 goals in 58 Champions League games. The fastest player to 30, 40 and 50, sequentially removing all those records from Ruud van Nistelrooy.

“What’s a good finish? There’s no proper answer, you only need to hit it so that the keeper can’t get it”
Haaland with the trophy and Phil Foden’s son in 2023

Before this conversation, I’ve sought out and watched every Haaland goal which is available online (many!). I trigger him with: “Your power isn’t from massive back-lift or even from physical strength. You time the ball sweetly and you seem to guide your effort precisely where the keeper doesn’t want it to be.”

Haaland: “Exactly what I try to do. I don’t think it’s about power. Precision is the most important. Often, you don’t have time for things like: ‘Where’s the best place to put the ball?’ You need to react and shoot – usually the best finish is to find the corner of the net.”

Like sociologists from time immemorial I now want to understand: is this talent nature or nurture? Innate or trained? “Finishing is really interesting,” Haaland says. “What’s a good finish? There’s no proper answer because you only need to hit it sufficiently that the keeper can’t get it. I always think about Bernardo Silva. He scored many goals, and he’s not a good finisher – he’s not! – but he scores! Evidently, and this is true of so many that he scored, he simply does enough to ensure the keeper can’t reach the ball.

“You can have an amazing finish but the keeper saves it. Which happens to me many times. So, if you hit it perfectly but the keeper anticipates you’re going to put it in that corner so he saves it, is it a good finish? Yes. But is it enough? No. You should have hit it the other way. Obviously, you need a strong base of where and how: far corner, top right, left, down, middle, through his legs? But an interesting, difficult dilemma. There’s no guaranteed solution to: what is a good finish?”

UEFA research shows that Haaland often has a higher successful finishing rate when the xG is low: when he’s facing the way the ball is coming rather than facing the goalmouth. He mulls: “I wasn’t aware, but I feel, both when I’m facing the goal or I’m getting the ball towards me, that I’m confident I’ll score. First-time finishes are really good because the keeper doesn’t get to think. Whereas if I take even just one touch before finishing, he kind of does! If the striker takes plenty of touches, the keeper gets a lot of time to think, but maybe, then, he’s not sure of what to do.

“Leo Messi is the greatest ever example of this – taking one, two, three, four, five, six, seven touches, but then he still scores because the keeper has no idea of what he’s going to do. If you take just one touch, the defender will have less time to block the shot, but with the first touch, it must be terrific.”

“If you can use the negative things in football as motivation, that can be amazing”

This analytical session concludes with just a splash of negativity. What happens when you’re starved of possession and then miss a chance or fluff a first touch? Another subject that Haaland likes. “It’s difficult no matter who you are. When I was younger, I struggled a lot with this. If I’d missed a chance or we didn’t win, I wasn’t happy at all. That’s stayed with me: I don’t like to miss chances, I don’t like to lose, I want to win. But you need balance in how to process, what to do, how to react in the game, after the game. If you can use the negative things in football as motivation, that can be amazing. It’s about controlling yourself, using it as motivation in the game. You have a good life, think about your family. I have a mother and father; I have a girlfriend and a kid. In the end, life is still good if you miss, but I’d love to score the next chance!”

Let’s pause for a second. Things weren’t always like this. Erling remembers and, again, Erling is willing to share. He turned 26 in July, a man of the world, as well as one of the men of the World Cup. But here’s what he reckons a clear-eyed, honest scouting report from when he was a kid would have read like.

“I was a striker then too – still running in behind! If I look back at some clips, I remember my long skinny legs running, sprinting around. Looking a bit clumsy. Of course, I’m tall so I can be a bit clumsy sometimes and that way where I looked like I was going to lose the ball yet still managing to take the ball with me. That’s something I like because it’s a part of me and I still kind of see these days, I’m out of balance, but not fully out of balance. These things are just me.”

From those earliest days, one of the greatest influences on Haaland Jr has been Haaland Snr. Fans witnessed the father-son relationship this summer as Haaland took his game and his image to a new level, rowing Norway to a historic level of achievement. Erling on the pitch, Alf-Inge in the stand – nervous, joyous, emotional… proud. Haaland shares: “My dad didn’t push me into football – it was a natural thing. When I was really young and I knew that he played in England, it was my direct ambition: I wanted to become better than my father, as we all want to in everything.

“That was my first thought: ‘One day I want to play in England and become better than him.’ He’s been supporting me a lot, together with my mother and my whole family, on the way to become that: better than him. Now I’m older, with different physical attributes, but Erling Haaland remains a guy who loves football, loves scoring goals, loves to smile. Who’s kind of living the dream playing football in the Champions League, the Premier League, playing for City.”

All of it – the parental help, the Norwegian childhood, the time spent developing in Austria and Germany – led to him becoming the fourth Norwegian to win the treble. It was three years ago, still fresh in the memory of City fans. But absent from the memory of this extremely likeable, genial City legend. Haaland is “living the dream” as he’s just explained, but the high point of that life remains elusively dreamlike to him. Making it an experience he’s determined to repeat.

Of that night in Istanbul when Rodri’s goal defeated Inter and City clinched the Premier League, FA Cup and Champions League treble, Haaland recalls very little at all. The build-up was tense and the level of responsibility and importance was felt deeply right across the club. Yet it’s not imprinted on his memory. Here’s his telling of that tale.

“We’d won the Premier League a couple of weeks previously, so we needed to be good at switching off then switching back on when we should. I think Pep has difficulty switching off personally, let’s be honest and say that. But he was the expert concerning his players.

“He told us: ‘Go home, don’t think about football.’ So, the week before the final, I was back in my hometown in Norway for two or three free days. Before a Champions League final! Who does that? No one except Pep Guardiola. Then we started training, focussing on Inter, and we trained well. Pep said many times – and I totally agree with it – in this sport you must learn to be great at: ‘Don’t think!’ AND ‘Think!’, you know? Don’t focus on anything, don’t even think of football, but then full focus on football when you should.”

His memory blackout evidently doesn’t start until the enormity of beating Inter overtook him, because he has total recall of the journey to the Atatürk Olympic Stadium. “It was ridiculous how nervous I was. Sitting on the bus listening to music, trying not to think about anything, which is the most difficult thing right before a Champions League final. Thinking: ‘Okay. It’s just another game!’ which it technically is, but it’s not. One of the most viewed two-hour sessions on Earth, on television? So, you could feel the tension on the bus. It wasn’t City’s first final, remember. Losing against Chelsea had kind of been haunting the club a little bit. Haunted by not winning the Champions League, losing in semi-finals, quarter-finals and the final. Now we were back and could be the second team from England doing the treble. That was our motivation.

“I remember thinking: ‘Let’s just complete this. Let’s just win this game. We’ll have the treble, and it’s all literally perfect.’ The mix between excitement and just wanting to have the game finished as quickly as possible. You sit on the bus, go into the locker room, you play the game and then it just finishes. You win. I don’t remember anything of getting the medal. After the game, I don’t remember. If I see clips, probably, but now when I think back, I don’t really remember anything.”

“Really?” I ask.

“Not with the team.” He shakes his head. “Now, with my missus, when I look back at the photo I remember going to get my family … but after that I don’t really remember. My state of mind was: ‘Wow, I can’t believe we did it!’ Even in the team photo you can see I’m just standing on the side, just so happy and emotional, you know?”

So, more incentive to lift it again?

“The Champions League is the biggest and best title you can win. I want more. You see great players, they’ve won it a few times and that’s my objective: try to help City win the Champions League again. How much it meant for our players, the staff and how much the club grew from it as well!”

Goals to score, goals to achieve. Haaland is full of both. Thierry Henry never found goals were enough to satisfy him. He’d say: “I was a pain in the neck and I very rarely showed happiness when I scored because of copying Michael Jordan.”

Haaland is the just the opposite. We conclude on advice to those who aspire to copy him. “If people asked me, I’ll say, ‘Try to do things that make you smile.’ When I was young, what made me smile was scoring goals and winning games. I wanted more, which gave me motivation, at the weekends, to go and play football with my friends because that was so much fun and I enjoyed it. We were there all day playing football. So it’s about finding something that makes you happy and then, if you have a smile on your face, you can go as far as you want to. Happy, motivated, smiling.”

Erling Haaland, ladies and gentlemen.

Treble-winner Samuel Eto’o (Barça and Inter) used to say: “Goals are like rats … you chase them and they’ll simply disappear, like rats up a drainpipe.” Generations of attackers in post-match interviews would traditionally declare: “I just stuck out my leg and, luckily, it went in!” Almost no one dared analyse the art. Either because of superstition – “talk about goalscoring and the knack will vanish” – or perhaps to avoid the industrial espionage of defenders and keepers getting advance information and putting a goalscoring hoodoo on you. Whatever.

Even those all-time goal geniuses, Lionel Messi and Cristiano Ronaldo, perpetually avoid talking about ‘how’. You could compare it to the Magic Circle whose Latin motto is: indocilis privata loqui – not appropriate to disclose secrets. Member magicians promise not to disclose secrets other than to bona fide students of the ancient art. Well, Haaland possesses this magic. He’s prodigious – currently scoring at a rate greater than anyone in living memory.

Nevertheless, what you’re about to read is the Norwegian’s personal X-ray of what he does, how he does it, what he thrives on, what inspires him – the most clinical and detailed exposition of the goalscoring art that I can remember. During the World Cup, Norway steamrollering their way to an all-time high, football fans watched him doing all the things he’ll now examine for the readers of Champions Journal.

Our chat takes place on a warm, cloudy day on the western side of Manchester – before the Norwegian, who’s happy, radiating confidence and good humour, trains for City. But sufficiently early that we’ve agreed he’ll chat for at least an hour. He’ll talk about movement, timing, happiness, smiling, negativity, physical battles, psychological advantages, scruffy finishes, identity, motivation. Traditionalists will love the first subject – and his attitude. I remind him how many defenders admit trying not to bully Didier Drogba because of the following logic: “If he was calm you at least had a chance of not being monstered physically – but if you enraged him ... look out!”

Haaland loves the theme. Off we go. “Football’s really physical now and getting more so by the day. Engaging physically with your marker depends hugely on who you’re playing and the situation. I like a physical battle – it’s a great thing! But there’s no single correct answer. When I was young, it was amazing watching Drogba against Nemanja Vidić or Rio Ferdinand. Physical contests are good: I want to give that to the spectators. As long as things don’t go too far.”

He warms to his subject. From strength we move to psychology and stealth. Haaland points out: “It’s not just physicality: there are mental and tactical edges to be gained. It’s about staying sharp – you never know what the next minute is going to bring. No matter what happens, stay focused. I love playing on the blind side, making my defender feel uncomfortable.

“He can’t know exactly where you are because he hasn’t got his eyes on you all the time. Be on the blind side and when he looks away, that’s when you have to attack! The defender’s looking around, he looks at you, then there’s an instant where he doesn’t look at you. Attack right then and you have a second on him. Normally, with a second on someone, I’m fast enough and have good enough timing to get to the ball first.”

There’s no avoiding the fact that Haaland’s job is predatorial. Survival of the fittest. Mentally and physically. Feed on the weak. Or, at least, on weaknesses. We’ve all seen nature’s predators in action: they hear, see or smell something which the herd don’t. Ears prick, nostrils flare and something primeval takes over. When do those instincts kick in for him?

“You must be in the moment. Often I don’t touch the ball a lot, which is when it’s even more important to focus and not to think simply about getting touches but to think of doing your job. If an attacking transition is about to start, the first thing is looking around at the defenders, then at my team-mates. Then I look at the space. Immediately, I take a decision on where to try to get the ball to a position where I can score. You need the right timing, you need to prepare well: where the centre-backs are, whether or not they’ll push higher, whether they’ll drop. I don’t like being caught offside.”

“It’s better to be half a metre onside than in line because small things, like a shoulder, can affect a decision. Better to be a little bit onside than right on the edge. So, know your team-mates: when they pass the ball, whether they’ll take another touch. Then you won’t drift offside because you’ll time the run for your team-mates to put the ball in the space. You need the perfect relationship. This is not easy – in fact it’s difficult. When a midfielder or winger has the ball, I need to get inside his head and envisage what he’s going to do – also difficult. Sometimes I know … sometimes I have no idea so I just have to guess.

“The best thing is when you’re right inside the winger’s head, certain of what he’s going to do. He puts the ball exactly where you wanted and you put the ball in the back of the net. Perfect! But peripheral vision is crucial. Preparation before action meaning it’s more likely you’ll execute in the best way. Okay, sometimes you don’t have time to prepare because, luckily, the ball drops straight down in front of you. What then? Should you take time and think what to do? No. Just follow your instinct and shoot exactly where you reckon it’ll go in the back of the net.”

Okay, okay, Erling. Slow down. This is the multi-million dollar subject. That cruel milli-metrical, milli-second difference which separates the good from the group and the all-time greats from the merely very good. Finishing. Turning all the preparation, the gym-work, the video analysis, the bruising, the brains and the bursts of speed into golden moments. I’m talking to the right man: before this new season Haaland had 57 goals in 58 Champions League games. The fastest player to 30, 40 and 50, sequentially removing all those records from Ruud van Nistelrooy.

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“What’s a good finish? There’s no proper answer, you only need to hit it so that the keeper can’t get it”
Haaland with the trophy and Phil Foden’s son in 2023

Before this conversation, I’ve sought out and watched every Haaland goal which is available online (many!). I trigger him with: “Your power isn’t from massive back-lift or even from physical strength. You time the ball sweetly and you seem to guide your effort precisely where the keeper doesn’t want it to be.”

Haaland: “Exactly what I try to do. I don’t think it’s about power. Precision is the most important. Often, you don’t have time for things like: ‘Where’s the best place to put the ball?’ You need to react and shoot – usually the best finish is to find the corner of the net.”

Like sociologists from time immemorial I now want to understand: is this talent nature or nurture? Innate or trained? “Finishing is really interesting,” Haaland says. “What’s a good finish? There’s no proper answer because you only need to hit it sufficiently that the keeper can’t get it. I always think about Bernardo Silva. He scored many goals, and he’s not a good finisher – he’s not! – but he scores! Evidently, and this is true of so many that he scored, he simply does enough to ensure the keeper can’t reach the ball.

“You can have an amazing finish but the keeper saves it. Which happens to me many times. So, if you hit it perfectly but the keeper anticipates you’re going to put it in that corner so he saves it, is it a good finish? Yes. But is it enough? No. You should have hit it the other way. Obviously, you need a strong base of where and how: far corner, top right, left, down, middle, through his legs? But an interesting, difficult dilemma. There’s no guaranteed solution to: what is a good finish?”

UEFA research shows that Haaland often has a higher successful finishing rate when the xG is low: when he’s facing the way the ball is coming rather than facing the goalmouth. He mulls: “I wasn’t aware, but I feel, both when I’m facing the goal or I’m getting the ball towards me, that I’m confident I’ll score. First-time finishes are really good because the keeper doesn’t get to think. Whereas if I take even just one touch before finishing, he kind of does! If the striker takes plenty of touches, the keeper gets a lot of time to think, but maybe, then, he’s not sure of what to do.

“Leo Messi is the greatest ever example of this – taking one, two, three, four, five, six, seven touches, but then he still scores because the keeper has no idea of what he’s going to do. If you take just one touch, the defender will have less time to block the shot, but with the first touch, it must be terrific.”

“If you can use the negative things in football as motivation, that can be amazing”

This analytical session concludes with just a splash of negativity. What happens when you’re starved of possession and then miss a chance or fluff a first touch? Another subject that Haaland likes. “It’s difficult no matter who you are. When I was younger, I struggled a lot with this. If I’d missed a chance or we didn’t win, I wasn’t happy at all. That’s stayed with me: I don’t like to miss chances, I don’t like to lose, I want to win. But you need balance in how to process, what to do, how to react in the game, after the game. If you can use the negative things in football as motivation, that can be amazing. It’s about controlling yourself, using it as motivation in the game. You have a good life, think about your family. I have a mother and father; I have a girlfriend and a kid. In the end, life is still good if you miss, but I’d love to score the next chance!”

Let’s pause for a second. Things weren’t always like this. Erling remembers and, again, Erling is willing to share. He turned 26 in July, a man of the world, as well as one of the men of the World Cup. But here’s what he reckons a clear-eyed, honest scouting report from when he was a kid would have read like.

“I was a striker then too – still running in behind! If I look back at some clips, I remember my long skinny legs running, sprinting around. Looking a bit clumsy. Of course, I’m tall so I can be a bit clumsy sometimes and that way where I looked like I was going to lose the ball yet still managing to take the ball with me. That’s something I like because it’s a part of me and I still kind of see these days, I’m out of balance, but not fully out of balance. These things are just me.”

From those earliest days, one of the greatest influences on Haaland Jr has been Haaland Snr. Fans witnessed the father-son relationship this summer as Haaland took his game and his image to a new level, rowing Norway to a historic level of achievement. Erling on the pitch, Alf-Inge in the stand – nervous, joyous, emotional… proud. Haaland shares: “My dad didn’t push me into football – it was a natural thing. When I was really young and I knew that he played in England, it was my direct ambition: I wanted to become better than my father, as we all want to in everything.

“That was my first thought: ‘One day I want to play in England and become better than him.’ He’s been supporting me a lot, together with my mother and my whole family, on the way to become that: better than him. Now I’m older, with different physical attributes, but Erling Haaland remains a guy who loves football, loves scoring goals, loves to smile. Who’s kind of living the dream playing football in the Champions League, the Premier League, playing for City.”

All of it – the parental help, the Norwegian childhood, the time spent developing in Austria and Germany – led to him becoming the fourth Norwegian to win the treble. It was three years ago, still fresh in the memory of City fans. But absent from the memory of this extremely likeable, genial City legend. Haaland is “living the dream” as he’s just explained, but the high point of that life remains elusively dreamlike to him. Making it an experience he’s determined to repeat.

Of that night in Istanbul when Rodri’s goal defeated Inter and City clinched the Premier League, FA Cup and Champions League treble, Haaland recalls very little at all. The build-up was tense and the level of responsibility and importance was felt deeply right across the club. Yet it’s not imprinted on his memory. Here’s his telling of that tale.

“We’d won the Premier League a couple of weeks previously, so we needed to be good at switching off then switching back on when we should. I think Pep has difficulty switching off personally, let’s be honest and say that. But he was the expert concerning his players.

“He told us: ‘Go home, don’t think about football.’ So, the week before the final, I was back in my hometown in Norway for two or three free days. Before a Champions League final! Who does that? No one except Pep Guardiola. Then we started training, focussing on Inter, and we trained well. Pep said many times – and I totally agree with it – in this sport you must learn to be great at: ‘Don’t think!’ AND ‘Think!’, you know? Don’t focus on anything, don’t even think of football, but then full focus on football when you should.”

His memory blackout evidently doesn’t start until the enormity of beating Inter overtook him, because he has total recall of the journey to the Atatürk Olympic Stadium. “It was ridiculous how nervous I was. Sitting on the bus listening to music, trying not to think about anything, which is the most difficult thing right before a Champions League final. Thinking: ‘Okay. It’s just another game!’ which it technically is, but it’s not. One of the most viewed two-hour sessions on Earth, on television? So, you could feel the tension on the bus. It wasn’t City’s first final, remember. Losing against Chelsea had kind of been haunting the club a little bit. Haunted by not winning the Champions League, losing in semi-finals, quarter-finals and the final. Now we were back and could be the second team from England doing the treble. That was our motivation.

“I remember thinking: ‘Let’s just complete this. Let’s just win this game. We’ll have the treble, and it’s all literally perfect.’ The mix between excitement and just wanting to have the game finished as quickly as possible. You sit on the bus, go into the locker room, you play the game and then it just finishes. You win. I don’t remember anything of getting the medal. After the game, I don’t remember. If I see clips, probably, but now when I think back, I don’t really remember anything.”

“Really?” I ask.

“Not with the team.” He shakes his head. “Now, with my missus, when I look back at the photo I remember going to get my family … but after that I don’t really remember. My state of mind was: ‘Wow, I can’t believe we did it!’ Even in the team photo you can see I’m just standing on the side, just so happy and emotional, you know?”

So, more incentive to lift it again?

“The Champions League is the biggest and best title you can win. I want more. You see great players, they’ve won it a few times and that’s my objective: try to help City win the Champions League again. How much it meant for our players, the staff and how much the club grew from it as well!”

Goals to score, goals to achieve. Haaland is full of both. Thierry Henry never found goals were enough to satisfy him. He’d say: “I was a pain in the neck and I very rarely showed happiness when I scored because of copying Michael Jordan.”

Haaland is the just the opposite. We conclude on advice to those who aspire to copy him. “If people asked me, I’ll say, ‘Try to do things that make you smile.’ When I was young, what made me smile was scoring goals and winning games. I wanted more, which gave me motivation, at the weekends, to go and play football with my friends because that was so much fun and I enjoyed it. We were there all day playing football. So it’s about finding something that makes you happy and then, if you have a smile on your face, you can go as far as you want to. Happy, motivated, smiling.”

Erling Haaland, ladies and gentlemen.

Treble-winner Samuel Eto’o (Barça and Inter) used to say: “Goals are like rats … you chase them and they’ll simply disappear, like rats up a drainpipe.” Generations of attackers in post-match interviews would traditionally declare: “I just stuck out my leg and, luckily, it went in!” Almost no one dared analyse the art. Either because of superstition – “talk about goalscoring and the knack will vanish” – or perhaps to avoid the industrial espionage of defenders and keepers getting advance information and putting a goalscoring hoodoo on you. Whatever.

Even those all-time goal geniuses, Lionel Messi and Cristiano Ronaldo, perpetually avoid talking about ‘how’. You could compare it to the Magic Circle whose Latin motto is: indocilis privata loqui – not appropriate to disclose secrets. Member magicians promise not to disclose secrets other than to bona fide students of the ancient art. Well, Haaland possesses this magic. He’s prodigious – currently scoring at a rate greater than anyone in living memory.

Nevertheless, what you’re about to read is the Norwegian’s personal X-ray of what he does, how he does it, what he thrives on, what inspires him – the most clinical and detailed exposition of the goalscoring art that I can remember. During the World Cup, Norway steamrollering their way to an all-time high, football fans watched him doing all the things he’ll now examine for the readers of Champions Journal.

Our chat takes place on a warm, cloudy day on the western side of Manchester – before the Norwegian, who’s happy, radiating confidence and good humour, trains for City. But sufficiently early that we’ve agreed he’ll chat for at least an hour. He’ll talk about movement, timing, happiness, smiling, negativity, physical battles, psychological advantages, scruffy finishes, identity, motivation. Traditionalists will love the first subject – and his attitude. I remind him how many defenders admit trying not to bully Didier Drogba because of the following logic: “If he was calm you at least had a chance of not being monstered physically – but if you enraged him ... look out!”

Haaland loves the theme. Off we go. “Football’s really physical now and getting more so by the day. Engaging physically with your marker depends hugely on who you’re playing and the situation. I like a physical battle – it’s a great thing! But there’s no single correct answer. When I was young, it was amazing watching Drogba against Nemanja Vidić or Rio Ferdinand. Physical contests are good: I want to give that to the spectators. As long as things don’t go too far.”

He warms to his subject. From strength we move to psychology and stealth. Haaland points out: “It’s not just physicality: there are mental and tactical edges to be gained. It’s about staying sharp – you never know what the next minute is going to bring. No matter what happens, stay focused. I love playing on the blind side, making my defender feel uncomfortable.

“He can’t know exactly where you are because he hasn’t got his eyes on you all the time. Be on the blind side and when he looks away, that’s when you have to attack! The defender’s looking around, he looks at you, then there’s an instant where he doesn’t look at you. Attack right then and you have a second on him. Normally, with a second on someone, I’m fast enough and have good enough timing to get to the ball first.”

There’s no avoiding the fact that Haaland’s job is predatorial. Survival of the fittest. Mentally and physically. Feed on the weak. Or, at least, on weaknesses. We’ve all seen nature’s predators in action: they hear, see or smell something which the herd don’t. Ears prick, nostrils flare and something primeval takes over. When do those instincts kick in for him?

“You must be in the moment. Often I don’t touch the ball a lot, which is when it’s even more important to focus and not to think simply about getting touches but to think of doing your job. If an attacking transition is about to start, the first thing is looking around at the defenders, then at my team-mates. Then I look at the space. Immediately, I take a decision on where to try to get the ball to a position where I can score. You need the right timing, you need to prepare well: where the centre-backs are, whether or not they’ll push higher, whether they’ll drop. I don’t like being caught offside.”

“It’s better to be half a metre onside than in line because small things, like a shoulder, can affect a decision. Better to be a little bit onside than right on the edge. So, know your team-mates: when they pass the ball, whether they’ll take another touch. Then you won’t drift offside because you’ll time the run for your team-mates to put the ball in the space. You need the perfect relationship. This is not easy – in fact it’s difficult. When a midfielder or winger has the ball, I need to get inside his head and envisage what he’s going to do – also difficult. Sometimes I know … sometimes I have no idea so I just have to guess.

“The best thing is when you’re right inside the winger’s head, certain of what he’s going to do. He puts the ball exactly where you wanted and you put the ball in the back of the net. Perfect! But peripheral vision is crucial. Preparation before action meaning it’s more likely you’ll execute in the best way. Okay, sometimes you don’t have time to prepare because, luckily, the ball drops straight down in front of you. What then? Should you take time and think what to do? No. Just follow your instinct and shoot exactly where you reckon it’ll go in the back of the net.”

Okay, okay, Erling. Slow down. This is the multi-million dollar subject. That cruel milli-metrical, milli-second difference which separates the good from the group and the all-time greats from the merely very good. Finishing. Turning all the preparation, the gym-work, the video analysis, the bruising, the brains and the bursts of speed into golden moments. I’m talking to the right man: before this new season Haaland had 57 goals in 58 Champions League games. The fastest player to 30, 40 and 50, sequentially removing all those records from Ruud van Nistelrooy.

“What’s a good finish? There’s no proper answer, you only need to hit it so that the keeper can’t get it”
Haaland with the trophy and Phil Foden’s son in 2023

Before this conversation, I’ve sought out and watched every Haaland goal which is available online (many!). I trigger him with: “Your power isn’t from massive back-lift or even from physical strength. You time the ball sweetly and you seem to guide your effort precisely where the keeper doesn’t want it to be.”

Haaland: “Exactly what I try to do. I don’t think it’s about power. Precision is the most important. Often, you don’t have time for things like: ‘Where’s the best place to put the ball?’ You need to react and shoot – usually the best finish is to find the corner of the net.”

Like sociologists from time immemorial I now want to understand: is this talent nature or nurture? Innate or trained? “Finishing is really interesting,” Haaland says. “What’s a good finish? There’s no proper answer because you only need to hit it sufficiently that the keeper can’t get it. I always think about Bernardo Silva. He scored many goals, and he’s not a good finisher – he’s not! – but he scores! Evidently, and this is true of so many that he scored, he simply does enough to ensure the keeper can’t reach the ball.

“You can have an amazing finish but the keeper saves it. Which happens to me many times. So, if you hit it perfectly but the keeper anticipates you’re going to put it in that corner so he saves it, is it a good finish? Yes. But is it enough? No. You should have hit it the other way. Obviously, you need a strong base of where and how: far corner, top right, left, down, middle, through his legs? But an interesting, difficult dilemma. There’s no guaranteed solution to: what is a good finish?”

UEFA research shows that Haaland often has a higher successful finishing rate when the xG is low: when he’s facing the way the ball is coming rather than facing the goalmouth. He mulls: “I wasn’t aware, but I feel, both when I’m facing the goal or I’m getting the ball towards me, that I’m confident I’ll score. First-time finishes are really good because the keeper doesn’t get to think. Whereas if I take even just one touch before finishing, he kind of does! If the striker takes plenty of touches, the keeper gets a lot of time to think, but maybe, then, he’s not sure of what to do.

“Leo Messi is the greatest ever example of this – taking one, two, three, four, five, six, seven touches, but then he still scores because the keeper has no idea of what he’s going to do. If you take just one touch, the defender will have less time to block the shot, but with the first touch, it must be terrific.”

“If you can use the negative things in football as motivation, that can be amazing”

This analytical session concludes with just a splash of negativity. What happens when you’re starved of possession and then miss a chance or fluff a first touch? Another subject that Haaland likes. “It’s difficult no matter who you are. When I was younger, I struggled a lot with this. If I’d missed a chance or we didn’t win, I wasn’t happy at all. That’s stayed with me: I don’t like to miss chances, I don’t like to lose, I want to win. But you need balance in how to process, what to do, how to react in the game, after the game. If you can use the negative things in football as motivation, that can be amazing. It’s about controlling yourself, using it as motivation in the game. You have a good life, think about your family. I have a mother and father; I have a girlfriend and a kid. In the end, life is still good if you miss, but I’d love to score the next chance!”

Let’s pause for a second. Things weren’t always like this. Erling remembers and, again, Erling is willing to share. He turned 26 in July, a man of the world, as well as one of the men of the World Cup. But here’s what he reckons a clear-eyed, honest scouting report from when he was a kid would have read like.

“I was a striker then too – still running in behind! If I look back at some clips, I remember my long skinny legs running, sprinting around. Looking a bit clumsy. Of course, I’m tall so I can be a bit clumsy sometimes and that way where I looked like I was going to lose the ball yet still managing to take the ball with me. That’s something I like because it’s a part of me and I still kind of see these days, I’m out of balance, but not fully out of balance. These things are just me.”

From those earliest days, one of the greatest influences on Haaland Jr has been Haaland Snr. Fans witnessed the father-son relationship this summer as Haaland took his game and his image to a new level, rowing Norway to a historic level of achievement. Erling on the pitch, Alf-Inge in the stand – nervous, joyous, emotional… proud. Haaland shares: “My dad didn’t push me into football – it was a natural thing. When I was really young and I knew that he played in England, it was my direct ambition: I wanted to become better than my father, as we all want to in everything.

“That was my first thought: ‘One day I want to play in England and become better than him.’ He’s been supporting me a lot, together with my mother and my whole family, on the way to become that: better than him. Now I’m older, with different physical attributes, but Erling Haaland remains a guy who loves football, loves scoring goals, loves to smile. Who’s kind of living the dream playing football in the Champions League, the Premier League, playing for City.”

All of it – the parental help, the Norwegian childhood, the time spent developing in Austria and Germany – led to him becoming the fourth Norwegian to win the treble. It was three years ago, still fresh in the memory of City fans. But absent from the memory of this extremely likeable, genial City legend. Haaland is “living the dream” as he’s just explained, but the high point of that life remains elusively dreamlike to him. Making it an experience he’s determined to repeat.

Of that night in Istanbul when Rodri’s goal defeated Inter and City clinched the Premier League, FA Cup and Champions League treble, Haaland recalls very little at all. The build-up was tense and the level of responsibility and importance was felt deeply right across the club. Yet it’s not imprinted on his memory. Here’s his telling of that tale.

“We’d won the Premier League a couple of weeks previously, so we needed to be good at switching off then switching back on when we should. I think Pep has difficulty switching off personally, let’s be honest and say that. But he was the expert concerning his players.

“He told us: ‘Go home, don’t think about football.’ So, the week before the final, I was back in my hometown in Norway for two or three free days. Before a Champions League final! Who does that? No one except Pep Guardiola. Then we started training, focussing on Inter, and we trained well. Pep said many times – and I totally agree with it – in this sport you must learn to be great at: ‘Don’t think!’ AND ‘Think!’, you know? Don’t focus on anything, don’t even think of football, but then full focus on football when you should.”

His memory blackout evidently doesn’t start until the enormity of beating Inter overtook him, because he has total recall of the journey to the Atatürk Olympic Stadium. “It was ridiculous how nervous I was. Sitting on the bus listening to music, trying not to think about anything, which is the most difficult thing right before a Champions League final. Thinking: ‘Okay. It’s just another game!’ which it technically is, but it’s not. One of the most viewed two-hour sessions on Earth, on television? So, you could feel the tension on the bus. It wasn’t City’s first final, remember. Losing against Chelsea had kind of been haunting the club a little bit. Haunted by not winning the Champions League, losing in semi-finals, quarter-finals and the final. Now we were back and could be the second team from England doing the treble. That was our motivation.

“I remember thinking: ‘Let’s just complete this. Let’s just win this game. We’ll have the treble, and it’s all literally perfect.’ The mix between excitement and just wanting to have the game finished as quickly as possible. You sit on the bus, go into the locker room, you play the game and then it just finishes. You win. I don’t remember anything of getting the medal. After the game, I don’t remember. If I see clips, probably, but now when I think back, I don’t really remember anything.”

“Really?” I ask.

“Not with the team.” He shakes his head. “Now, with my missus, when I look back at the photo I remember going to get my family … but after that I don’t really remember. My state of mind was: ‘Wow, I can’t believe we did it!’ Even in the team photo you can see I’m just standing on the side, just so happy and emotional, you know?”

So, more incentive to lift it again?

“The Champions League is the biggest and best title you can win. I want more. You see great players, they’ve won it a few times and that’s my objective: try to help City win the Champions League again. How much it meant for our players, the staff and how much the club grew from it as well!”

Goals to score, goals to achieve. Haaland is full of both. Thierry Henry never found goals were enough to satisfy him. He’d say: “I was a pain in the neck and I very rarely showed happiness when I scored because of copying Michael Jordan.”

Haaland is the just the opposite. We conclude on advice to those who aspire to copy him. “If people asked me, I’ll say, ‘Try to do things that make you smile.’ When I was young, what made me smile was scoring goals and winning games. I wanted more, which gave me motivation, at the weekends, to go and play football with my friends because that was so much fun and I enjoyed it. We were there all day playing football. So it’s about finding something that makes you happy and then, if you have a smile on your face, you can go as far as you want to. Happy, motivated, smiling.”

Erling Haaland, ladies and gentlemen.

Insight
Pep talk

Haaland on how Pep Guardiola brought the best out of him

Working as a striker under Pep Guardiola was, Erling Haaland confesses, “not the easiest thing to do. Pep demands a lot from all his players. He taught us so many varieties of how to do things differently, how you can help your team-mates, how you can help yourself get better. Whatever he wanted me to do – try to pin the centre-backs, make them not be involved in the pressing, I’d do this. If he wanted me to drop and be involved – done. I’ve never played for a manager that demands as much as Pep, either in training or games.

“It’s not just attack, attack,” Haaland adds, which means he isn’t simply a fearful prospect for defenders when he has the ball. Imagine playing out and having him careering towards you in a co-ordinated, heavy-duty press? “Pressing is important. Defending is important. Even though I’m a striker, I believe I’m involved in defending – I’m involved in the high press.” Enzo Maresca now re-inherits a player he helped coach for a very special year – City’s 2022/23 treble. An exciting prospect for the talented Italian.

Insight
Pep talk

Haaland on how Pep Guardiola brought the best out of him

Working as a striker under Pep Guardiola was, Erling Haaland confesses, “not the easiest thing to do. Pep demands a lot from all his players. He taught us so many varieties of how to do things differently, how you can help your team-mates, how you can help yourself get better. Whatever he wanted me to do – try to pin the centre-backs, make them not be involved in the pressing, I’d do this. If he wanted me to drop and be involved – done. I’ve never played for a manager that demands as much as Pep, either in training or games.

“It’s not just attack, attack,” Haaland adds, which means he isn’t simply a fearful prospect for defenders when he has the ball. Imagine playing out and having him careering towards you in a co-ordinated, heavy-duty press? “Pressing is important. Defending is important. Even though I’m a striker, I believe I’m involved in defending – I’m involved in the high press.” Enzo Maresca now re-inherits a player he helped coach for a very special year – City’s 2022/23 treble. An exciting prospect for the talented Italian.

Insight
Pep talk

Haaland on how Pep Guardiola brought the best out of him

Working as a striker under Pep Guardiola was, Erling Haaland confesses, “not the easiest thing to do. Pep demands a lot from all his players. He taught us so many varieties of how to do things differently, how you can help your team-mates, how you can help yourself get better. Whatever he wanted me to do – try to pin the centre-backs, make them not be involved in the pressing, I’d do this. If he wanted me to drop and be involved – done. I’ve never played for a manager that demands as much as Pep, either in training or games.

“It’s not just attack, attack,” Haaland adds, which means he isn’t simply a fearful prospect for defenders when he has the ball. Imagine playing out and having him careering towards you in a co-ordinated, heavy-duty press? “Pressing is important. Defending is important. Even though I’m a striker, I believe I’m involved in defending – I’m involved in the high press.” Enzo Maresca now re-inherits a player he helped coach for a very special year – City’s 2022/23 treble. An exciting prospect for the talented Italian.

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