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Insight

Programme notes

Design director Ranald Graham on why this publication for the 1960 European tie between Young Boys and Limerick is a designer’s dream

The first thing I’m going to say is, “Wow!” This cover screams minimalist efficiency. Not a lot of fuss, nothing overdone, just a simple yet effective illustration of the trophy. What more do you need? It shows you exactly what the teams are playing for – the old European Cup, by the way, not big ears. It’s probably one of the most stylish I’ve ever seen.

You can tell they used a strong grid: the text grid runs right down the middle of the trophy. It’s a joy from a graphic design point of view. It’s a piece of abstract art; the kind of thing you’d see hanging in a very cool 1960s art gallery. Functional and beautiful.

The first thing I’m going to say is, “Wow!” This cover screams minimalist efficiency. Not a lot of fuss, nothing overdone, just a simple yet effective illustration of the trophy. What more do you need? It shows you exactly what the teams are playing for – the old European Cup, by the way, not big ears. It’s probably one of the most stylish I’ve ever seen.

You can tell they used a strong grid: the text grid runs right down the middle of the trophy. It’s a joy from a graphic design point of view. It’s a piece of abstract art; the kind of thing you’d see hanging in a very cool 1960s art gallery. Functional and beautiful.

Read the full story
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For context, this programme was for the preliminary round of the 1960/61 European Cup. Switzerland’s Young Boys hosted Ireland’s Limerick at the Wankdorf Stadium, which also served as the venue for the final seven months later. The Swiss dispatched their opponents 4-2 on the night and 9-2 on aggregate.

This is a brilliant example of the Swiss style of graphic design. It emerged in the 1950s; it’s clean, clear and asymmetric, and there is limited use of type styles that are all the same weight, with the text all justified left. What’s interesting is that they put Limerick’s name first, even though they’re the visitors – how polite is that? If you look inside, the greeting says, “Our friends from Ireland, please be assured you're thoroughly welcome.” Lovely. 

The first thing I’m going to say is, “Wow!” This cover screams minimalist efficiency. Not a lot of fuss, nothing overdone, just a simple yet effective illustration of the trophy. What more do you need? It shows you exactly what the teams are playing for – the old European Cup, by the way, not big ears. It’s probably one of the most stylish I’ve ever seen.

You can tell they used a strong grid: the text grid runs right down the middle of the trophy. It’s a joy from a graphic design point of view. It’s a piece of abstract art; the kind of thing you’d see hanging in a very cool 1960s art gallery. Functional and beautiful.

Programme notes
Insight

Programme notes

Design director Ranald Graham on why this publication for the 1960 European tie between Young Boys and Limerick is a designer’s dream

The first thing I’m going to say is, “Wow!” This cover screams minimalist efficiency. Not a lot of fuss, nothing overdone, just a simple yet effective illustration of the trophy. What more do you need? It shows you exactly what the teams are playing for – the old European Cup, by the way, not big ears. It’s probably one of the most stylish I’ve ever seen.

You can tell they used a strong grid: the text grid runs right down the middle of the trophy. It’s a joy from a graphic design point of view. It’s a piece of abstract art; the kind of thing you’d see hanging in a very cool 1960s art gallery. Functional and beautiful.

Penalty Pedigree

Etiam erat velit scelerisque in dictum non. Dictum non consectetur a erat nam at. Scelerisque felis imperdiet proin fermentum leo. Nibh tortor id aliquet lectus proin nibh nisl. Nulla at volutpat diam ut venenatis. At urna condimentum mattis pellentesque id nibh tortor id aliquet. Leo a diam sollicitudin tempor id eu nisl nunc mi. Dui vivamus arcu felis bibendum ut. Pharetra convallis posuere morbi leo urna molestie. Adipiscing at in tellus integer feugiat scelerisque. In arcu cursus euismod quis. Dictum non consectetur a erat nam at lectus urna duis. Facilisi nullam vehicula ipsum a arcu cursus. At tempor commodo ullamcorper a lacus vestibulum sed arcu non. Ipsum dolor sit amet consectetur adipiscing elit pellentesque habitant. Vitae sapien pellentesque habitant morbi tristique senectus. Eget nullam non nisi est sit amet facilisis. Ipsum consequat nisl vel pretium lectus quam. Elit sed vulputate mi sit amet mauris commodo quis. Pretium fusce id velit ut tortor pretium viverra suspendisse potenti.

The first thing I’m going to say is, “Wow!” This cover screams minimalist efficiency. Not a lot of fuss, nothing overdone, just a simple yet effective illustration of the trophy. What more do you need? It shows you exactly what the teams are playing for – the old European Cup, by the way, not big ears. It’s probably one of the most stylish I’ve ever seen.

You can tell they used a strong grid: the text grid runs right down the middle of the trophy. It’s a joy from a graphic design point of view. It’s a piece of abstract art; the kind of thing you’d see hanging in a very cool 1960s art gallery. Functional and beautiful.

Read the full story
Sign up now to get access to this and every premium feature on Champions Journal. You will also get access to member-only competitions and offers. And you get all of that completely free!

For context, this programme was for the preliminary round of the 1960/61 European Cup. Switzerland’s Young Boys hosted Ireland’s Limerick at the Wankdorf Stadium, which also served as the venue for the final seven months later. The Swiss dispatched their opponents 4-2 on the night and 9-2 on aggregate.

This is a brilliant example of the Swiss style of graphic design. It emerged in the 1950s; it’s clean, clear and asymmetric, and there is limited use of type styles that are all the same weight, with the text all justified left. What’s interesting is that they put Limerick’s name first, even though they’re the visitors – how polite is that? If you look inside, the greeting says, “Our friends from Ireland, please be assured you're thoroughly welcome.” Lovely. 

The first thing I’m going to say is, “Wow!” This cover screams minimalist efficiency. Not a lot of fuss, nothing overdone, just a simple yet effective illustration of the trophy. What more do you need? It shows you exactly what the teams are playing for – the old European Cup, by the way, not big ears. It’s probably one of the most stylish I’ve ever seen.

You can tell they used a strong grid: the text grid runs right down the middle of the trophy. It’s a joy from a graphic design point of view. It’s a piece of abstract art; the kind of thing you’d see hanging in a very cool 1960s art gallery. Functional and beautiful.

Penalty Pedigree

Etiam erat velit scelerisque in dictum non. Dictum non consectetur a erat nam at. Scelerisque felis imperdiet proin fermentum leo. Nibh tortor id aliquet lectus proin nibh nisl. Nulla at volutpat diam ut venenatis. At urna condimentum mattis pellentesque id nibh tortor id aliquet. Leo a diam sollicitudin tempor id eu nisl nunc mi. Dui vivamus arcu felis bibendum ut. Pharetra convallis posuere morbi leo urna molestie. Adipiscing at in tellus integer feugiat scelerisque. In arcu cursus euismod quis. Dictum non consectetur a erat nam at lectus urna duis. Facilisi nullam vehicula ipsum a arcu cursus. At tempor commodo ullamcorper a lacus vestibulum sed arcu non. Ipsum dolor sit amet consectetur adipiscing elit pellentesque habitant. Vitae sapien pellentesque habitant morbi tristique senectus. Eget nullam non nisi est sit amet facilisis. Ipsum consequat nisl vel pretium lectus quam. Elit sed vulputate mi sit amet mauris commodo quis. Pretium fusce id velit ut tortor pretium viverra suspendisse potenti.

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