History

Programme notes

Design director Ranald Graham on why this publication for the 1960 European tie between Young Boys and Limerick is a designer’s dream

Issue 15

The first thing I’m going to say is, “Wow!” This cover screams minimalist efficiency. Not a lot of fuss, nothing overdone, just a simple yet effective illustration of the trophy. What more do you need? It shows you exactly what the teams are playing for – the old European Cup, by the way, not big ears. It’s probably one of the most stylish I’ve ever seen.

You can tell they used a strong grid: the text grid runs right down the middle of the trophy. It’s a joy from a graphic design point of view. It’s a piece of abstract art; the kind of thing you’d see hanging in a very cool 1960s art gallery. Functional and beautiful.

The first thing I’m going to say is, “Wow!” This cover screams minimalist efficiency. Not a lot of fuss, nothing overdone, just a simple yet effective illustration of the trophy. What more do you need? It shows you exactly what the teams are playing for – the old European Cup, by the way, not big ears. It’s probably one of the most stylish I’ve ever seen.

You can tell they used a strong grid: the text grid runs right down the middle of the trophy. It’s a joy from a graphic design point of view. It’s a piece of abstract art; the kind of thing you’d see hanging in a very cool 1960s art gallery. Functional and beautiful.

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For context, this programme was for the preliminary round of the 1960/61 European Cup. Switzerland’s Young Boys hosted Ireland’s Limerick at the Wankdorf Stadium, which also served as the venue for the final seven months later. The Swiss dispatched their opponents 4-2 on the night and 9-2 on aggregate.

This is a brilliant example of the Swiss style of graphic design. It emerged in the 1950s; it’s clean, clear and asymmetric, and there is limited use of type styles that are all the same weight, with the text all justified left. What’s interesting is that they put Limerick’s name first, even though they’re the visitors – how polite is that? If you look inside, the greeting says, “Our friends from Ireland, please be assured you're thoroughly welcome.” Lovely. 

The first thing I’m going to say is, “Wow!” This cover screams minimalist efficiency. Not a lot of fuss, nothing overdone, just a simple yet effective illustration of the trophy. What more do you need? It shows you exactly what the teams are playing for – the old European Cup, by the way, not big ears. It’s probably one of the most stylish I’ve ever seen.

You can tell they used a strong grid: the text grid runs right down the middle of the trophy. It’s a joy from a graphic design point of view. It’s a piece of abstract art; the kind of thing you’d see hanging in a very cool 1960s art gallery. Functional and beautiful.

History

Programme notes

Design director Ranald Graham on why this publication for the 1960 European tie between Young Boys and Limerick is a designer’s dream

Text Link

The first thing I’m going to say is, “Wow!” This cover screams minimalist efficiency. Not a lot of fuss, nothing overdone, just a simple yet effective illustration of the trophy. What more do you need? It shows you exactly what the teams are playing for – the old European Cup, by the way, not big ears. It’s probably one of the most stylish I’ve ever seen.

You can tell they used a strong grid: the text grid runs right down the middle of the trophy. It’s a joy from a graphic design point of view. It’s a piece of abstract art; the kind of thing you’d see hanging in a very cool 1960s art gallery. Functional and beautiful.

The first thing I’m going to say is, “Wow!” This cover screams minimalist efficiency. Not a lot of fuss, nothing overdone, just a simple yet effective illustration of the trophy. What more do you need? It shows you exactly what the teams are playing for – the old European Cup, by the way, not big ears. It’s probably one of the most stylish I’ve ever seen.

You can tell they used a strong grid: the text grid runs right down the middle of the trophy. It’s a joy from a graphic design point of view. It’s a piece of abstract art; the kind of thing you’d see hanging in a very cool 1960s art gallery. Functional and beautiful.

Read the full story
Sign up now to get access to this and every premium feature on Champions Journal. You will also get access to member-only competitions and offers. And you get all of that completely free!

For context, this programme was for the preliminary round of the 1960/61 European Cup. Switzerland’s Young Boys hosted Ireland’s Limerick at the Wankdorf Stadium, which also served as the venue for the final seven months later. The Swiss dispatched their opponents 4-2 on the night and 9-2 on aggregate.

This is a brilliant example of the Swiss style of graphic design. It emerged in the 1950s; it’s clean, clear and asymmetric, and there is limited use of type styles that are all the same weight, with the text all justified left. What’s interesting is that they put Limerick’s name first, even though they’re the visitors – how polite is that? If you look inside, the greeting says, “Our friends from Ireland, please be assured you're thoroughly welcome.” Lovely. 

The first thing I’m going to say is, “Wow!” This cover screams minimalist efficiency. Not a lot of fuss, nothing overdone, just a simple yet effective illustration of the trophy. What more do you need? It shows you exactly what the teams are playing for – the old European Cup, by the way, not big ears. It’s probably one of the most stylish I’ve ever seen.

You can tell they used a strong grid: the text grid runs right down the middle of the trophy. It’s a joy from a graphic design point of view. It’s a piece of abstract art; the kind of thing you’d see hanging in a very cool 1960s art gallery. Functional and beautiful.

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