The colour is cool – what is the inspiration behind that?
The choice of colour is fundamental and an exciting opportunity to give a product a certain characteristic. We take inspiration from many different areas. What is on-trend in sports? What is on-trend in fashion? What drives our consumers in their life?
How can you convince someone to swap their classic Copas for the X 19?
Comparing the legendary Copa Mundial to X 19 is like comparing a beautiful old-timer Porsche 911 to a contemporary Formula 1 race car. Both are absolute beauties, but represent a different time of innovation cycle and consumer generation. In hard facts: X 19 is about 35% lighter and has a thin engineered textile upper that moulds around your foot providing a second-skin feeling. Modern day football has become a lot faster and if your game is heavily dependent on speed, the new X 19 may give you a sensation of being nimbler and faster as it is so light and minimalistic. And it’s your choice: either you go with a highly visible and bright colour or stay classy in all-black.
How long is the boot tested before it is given the green light?
The development process from concept kick-off to final product varies between two and three years. We go through various iterations from design-driven prototypes to more refined and playable boots. Finally, towards the end of the process nuances and millimetres make the difference between a good or a perfect fit. There is nothing more beautiful than slipping on a new prototype for the first time and debating with your team-mates on how to make it even better.