Ajax have taken a trip through time in the design of their home kit this season, with the Dutch giants temporarily reintroducing the previous version of their club crest. The first to feature the mythological Greek hero that the Amsterdam side are named after, the old badge showcases a detailed portrait of Ajax. It held sway from 1928 to 1990, becoming forever associated with the club’s hat-trick of European Cup wins in the 1970s.
Before that, the team’s logo was a simpler affair portraying an Ajax player. But it was this classic crest that truly captured the imagination of supporters, as it put the club’s namesake front and centre. In fact, more than a few objected when Ajax simplified the badge three decades ago, despite the neat touch of the new image being made up of 11 lines – one for every player on the team.
Some fans have kept up their campaign ever since, even coining the slogan “Give Ajax his face back”. Those pleas have not gone unheard: fresh from winning the Dutch double last term, Ajax decided the time was right for a nod to the past. “After such an unreal season,” read a statement on the club’s website, “this historical logo will be back on the home jersey, in what is a one-off tribute to the fans.”